Big data solutions become business priority in 2013

Big data became a marketer's best friend in 2012. The sudden onset of big data propelled advertisers to personalize content like never before. But big data's potential is far from being exclusive to marketers, as business increasingly look for solutions and talent to handle the crushing avalanche of numbers and data points tech-savvy firms are mining for relevant information. A new survey indicates business will invest in big data more than ever this year, making technical recruiters invaluable to businesses that need to bring in the right talent.

Big data strategies becoming necessary
In a recent survey by technology research firm Gartner, 42 percent of information technology (IT) leaders said they had invested in big data technology, or expect to do so at some point this year.

Researchers noted businesses were first introduced to the potential and influence of big data last year, and 2013 marks the time when companies begin seriously pursuing big data initiatives and talent as a necessary action to grow the business and keep up with evolving technological trends.

"Organizations have increased their understanding of what big data is and how it could transform the business in novel ways," said Doug Laney, research vice president at Gartner. "The new key questions have shifted to 'What are the strategies and skills required?' and 'How can we measure and ensure our return on investment?' Most organizations are still in the early stages, and few have thought through an enterprise approach or realized the profound impact that big data will have on their infrastructure, organizations and industries."

More sources of data being explored
Gartner forecasted by 2015, 20 percent of the Global 1000 will have an entrenched and strategic focus on information infrastructure, indicative of their dedication to exploiting data opportunities.

Researchers also foresaw more businesses utilizing a greater number of avenues for data collection, including operational, public, commercial, social, email and multimedia data.

"Business and IT executives regularly say that information is one of their company's greatest assets," Laney said. "Businesses are increasingly managing and deploying information more effectively than ever, but certainly not with the well-honed asset management discipline applied to their traditional material, financial or other intangible assets."

Organizations that want to focus more on big data but do not currently have the workforce capabilities to do so can consult technical recruiters to conduct a talent search expressly aimed at attracting workers skilled in big data applications.